Always Learning

Posts for April, 2011

FT Press Learning Insights: Culture is Fragile-Don’t Leave it to Chance

by Ken Blanchard and Colleen Barrett
Thursday, April 28th, 2011

FT Press Learning Insights is a forum of business thought leaders who discuss “need to know” topics to help you better manage your business and career. Topics will focus on business, management, leadership, innovation, and learning & development.

The following is abridged and adapted from Lead with LUV, a dialogue between Ken Blanchard and Southwest Airlines President Emeritus Colleen Barrett (FT Press, 2010, 9780137039746).

Ken Blanchard: I’ve talked with people from organizations that once had a strong culture. They’d often witnessed how a little benign neglect destroyed that culture almost overnight. It’s easy to talk, speak, and brag about your culture; the hard work is living up to it every day. I know Southwest doesn’t like to leave anything up to chance…

Colleen Barrett: You’re right. You have to provide some structure. Our Culture is so important to us that we formed a Company Culture Committee (CCC) before we even published an organizational chart. Our CCC is dedicated to preserving our Culture for the present and future…

The CCC consists of about 120 individuals who serve three-year terms. They work on their own time, spending endless hours trying to adjust the Culture where it needs adjusting, create it where it appears not to exist, and preserve it where it is in good shape.

We work hard to implement the CCC’s very creative ideas. Here’s a wonderful example. One of my favorite letters came from one of our Pilots when he was serving in Iraq. We send these brave folks all kinds of goodies, including T-shirts that say, “Southwest loves you,” and munchies like peanuts and pretzels.

This Pilot told me he’d opened the box of stuff we’d sent him in front of a Pilot from another airline. The other Pilot said, “Your company sent that stuff to you? You’ve got to be kidding me.” Our Pilot laughed and said, “No, in fact, they sent me a bunch of T-shirts; would you like one?” The other Pilot said, “Yes, I sure would.”

Our Pilot sent me a picture of what happened to that T-shirt. When the other Pilot had his photo taken for a new company ID, he wore our T-shirt under his shirt. He did it to make a point that he’d never heard anything from his company.

Check out our first  Lead with LUV post.

Read more about this exciting new book where Ken Blanchard and Colleen Barrett reveal why leading with love is the most powerful way to lead, and how it can be practiced at any organization helping you achieve truly amazing results. Go to FTPress.com and purchase the book in print or eBook format and receive free shipping.

Q. Who Credentials the Credentialers? Answer: ICE

by Sean Stowers
Tuesday, April 26th, 2011

The Roman poet Juvenal famously asked, “Who watches the watchmen?” For millions of learners now pursuing non-degree certification, the question might be rephrased: “Who credentials the credentialers?” Who makes sure certificate programs really meet the high quality standards they promise?

The answer is ICE: the Institute for Credentialing Excellence – an organization that our Pearson VUE division proudly participates in as a Sustaining Member.

ICE may be best known for its ICE-1100 national standard for non-degree certificate programs that require candidates to demonstrate performance, proficiency, or a passing grade. ICE-1100 aligns with all five elements of the classic ADDIE model for training and instructional design, from analyzing needs through evaluating performance, including QA and continuous improvement.

Building on ICE-1100, ICE is now developing its own accreditation program for non-degree, assessment-based certificate programs. ICE has been piloting this new program in recent months, and soon expects to roll it out more widely. We’re looking forward to hearing more about that – and plenty of candidates and employers should be, too.

‘A Closer Look’ Interview: Laura Smith-Dunaief on Learning for Associations

by admin
Monday, April 18th, 2011

‘A Closer Look’ interview series is a candid one-on-one chat with experts from recent webinars, articles and conference presentations that dives into hot topics or Q&A from the topics covered. This series focuses on issues impacting professional training & development specifically executive development, online learning and certification.


In this interview, we take a closer look at how to address learning within associations and provide key insights on the demands…….

‘A Closer Look’ Interview with Laura Smith-Dunaief
on Learning for Associations

(Click on the link above to listen to the recording or right click to download the mp3 file)

Laura Smith Dunaief is a Principal of LASD Resource Development, a consultancy that specializes in designing, building and facilitating meaningful leadership and management skill development programs that support business goals.  Prior to launching her firm in 2003, Laura spent twenty years in financial services as a manager and director for sales, service and training organizations. Laura is a frequent writer and speaker on career planning and development topics.

Laura is interviewed by Sean Stowers, Director of Learning Services at Pearson Learning Solutions, her co-presenter for their November 2010 ICE conference presentation, ‘Creating a Compelling Candidate Experience for Certification’ providing a well designed overview of the compelling issues facing associations today.  Check out their slide presentation here.

Build a Compelling, “21st Century” Certification Experience

by Sean Stowers
Thursday, April 14th, 2011

Like most folks, certification candidates are busier and more stressed than ever. Many fall by the wayside, unable to balance “paying work” with the demands of a certification process that can seem abstract, old-fashioned, and inefficient. That’s bad for both candidates and credentialing organizations.

How can credentialers create an experience that excites candidates, serves their needs, keeps them moving forward? Pearson Learning Solutions’ Sean Stowers and Laura Smith Dunaief specialize in solving this problem. At the recent Institute for Credentialing Excellence Conference in Atlanta, they shared some expert tips.

First: today’s learners revel in their iPads, smartphones, Kindles. What do these devices have in common? #1: Learners can consume content anytime, anywhere – and, increasingly, that’s what they want. #2: They usually promote a preference for smaller, more impactful content segments.

Next: take the phrase “social network” very seriously. Today, candidates want to learn in collaborative communities, not in isolation.

Engineering a “21st century” candidate experience requires skills you may not have in house. Fortunately, we do – and we regularly put them to work for leading certification organizations (e.g., IMCA and APBM). If you want to engage your learners more deeply – and transform them into “evangelists” for your program – we’re at your service.

Tips on How to Get Started with Virtual Worlds

by Rupalli Thacker
Monday, April 4th, 2011

So you’ve read our previous blog entries on virtual worlds, and you’re excited about their potential to engage learners and promote mastery. How do you make sure your first virtual world project is a success? Here’s some advice for my fellow learning professionals:

  1. Choose the right project. Start where virtual worlds offer the highest value – for example, a simulation of a complex process that can’t otherwise be taught “hands-on,” or a global team-building exercise that would otherwise require cost-prohibitive travel.
  2. Choose the right audience. Virtual worlds work best when users are receptive to them. This does not mean they must be highly tech-savvy. If, for example, they play online video games, they may already be comfortable in virtual environments. (If they have no relevant experience, a simple 30-60 minute tutorial is often sufficient to orient them.)
  3. Remember: some learning challenges are best addressed through blended solutions that integrate virtual worlds with other approaches. As always, it’s about using the right technology for each task. You can use virtual worlds for tasks and skills that are best taught in these environments, while continuing to rely on other tools where those are equally (or more) effective.
  4. Focus learning design around clear goals and objectives. Virtual worlds are a technical platform: what makes them instructionally effective is your learning design – and how tightly it is based on your learning goals and objectives.
  5. Wherever possible, leverage existing resources. If you build within a well-established virtual world platform, you can leverage extensive affordances that are built in or can be added inexpensively. Many companies have achieved success using Second Life and Proton Media’s ProtoSphere platform. However, the market is evolving: explore and identify the platform that best suits your needs, rather than simply choosing a market leader.
  6. Know what you’ll need to build from scratch. Even well-established virtual worlds don’t have everything you’ll need. For example, integration with your LMS may not be built-in. If you need this, you can achieve it through custom integration – but you will need plan, schedule, and budget for this additional requirement.
  7. Make sure your partner has the skills you need. Carefully check references, and ask vendors to invite you into a virtual world they’ve built, so you can immerse yourself in the experience, and assess its effectiveness.
  8. Strong project management discipline is essential. Nailing down project scope is crucial. Then, as you proceed, carefully review new artifacts as they’re created – both for consistency with your company’s look-and-feel, and for effectiveness. As with any creative project, it costs much less to make changes early.

Be sure to check out Rupalli Thacker’s previous posts in the series, “Avatar?” Learning in a 3D Virtual World and Virtual Worlds in Corporate Learning: Strong Foundations in Learning Theory.

Author: Rupalli Thacker is a Digital Products and Solutions Manager for Pearson Learning Solutions, working closely with corporate and association clients. Rupalli specializes in learning design, and new learning technologies. In her role as a products and solutions manager, Rupalli manages end-to-end learning solutions; and product design, and delivery. Her previous experience includes ten years in leadership skills development and four years in the elearning industry as a program manager.

Rupalli holds a MA in Learning Sciences from Northwestern University and an MBA from NMIMS, India.