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From the Desk of Dr. Jeff Borden: It Was A Very Good Year…

by Jeff Borden
Friday, December 2nd, 2011

Whenever this time of year is upon us (you know, the time of year when you start thinking about the impact of the year?), I hear Frank Sinatra ringing in my ears. “When I was 35, it was a very good year…” rambles around in my brain and I start asking an important question. Was it truly a good year?

Of course, that kind of thing is all about perspective. For many, 2011 was NOT a good year at all. Japanese citizen? Devastating year. Afghani citizen? Bad year likely doesn’t cover it. American citizen? Well…it depends.

Sure, we are still floundering in an economic cesspool, our unemployment rate is still flirting with Great Depression numbers, and it looks like NBC officially cancelled “The Event”… Ok, that last one was probably more for me than most of you, judging by the numbers anyway.

But who wants to end the year on such sour notes? Some may say it’s more realistic to do so, but I think it just sets up the first quarter of 2012 as time to get over 2011. And that is just wasted energy from my perspective!

So, rather than pushing holiday depression on you, I am going to do my best to suggest three 2011 elements that were actually positive, even GOOD to help us move into 2012 with a sense of hope, ok? Are you with me? (Cricket, cricket….) Trust me – this is the good stuff!

  1. Serious games are getting serious. Gaming is really starting to find its way into main-stream education. Finally! There are so many types of experiences and so many platforms for games out there, many educators are finally realizing that a serious game doesn’t always equal “X”. In reality, serious games equal X, Y, Z, and 1, 2, 3! There are simulations, alternative reality games (ARG), immersive environments, simple gaming elements, gaming strategies, etc. And any one or combination could mean the difference between great retention rates and students who are bored out of their skulls.
    This was likely pushed forward by gaming in non-educational arenas. “The Inside Experience” game, played out on YouTube is one small example of how social networks are creating new platforms for gaming. And those platforms are translating to education through the work of groups like SIIA, the Serious Games Initiative, WCET, Gamasutra, and more. As well, interdisciplinary and massive online games are starting to take shape, giving individual instructors new in-roads to teaching and learning. Games like World Without Oil, Evoke, and SuperBetter give students a chance to learn not only about science, math, literacy, etc, but also about powerful social issues. But the ultimate ‘win’ (pun intended) for serious games had to come when people playing Foldit — “a computer game enabling players to contribute to important scientific research” seen in the picture here —helped determine the structure of an AIDS-related enzyme which, according to Time magazine’s Techland blog, had stumped the scientific community for decades! (By the way…it took the gamers 3 weeks…)
  2. Data driven decisions are definitely desired. Back in 2008, I blogged about how data was the white buffalo of education. It would be cool to find it, but what exactly would you do with it once you had it? People have been touting the benefits of data in education for years, but it just hasn’t reached a tipping point….until now. Educators and business analysts alike are showcasing all of the promise of education data wrapped up into this system and that system. Look at an education conference program which 2 years ago would have had Web 2.0 dominating the pages but now has “data” in every other session title. Educators want data that shows how students are learning, behaving, scoring, while needing data that can be mined to show at-risk reports, demographic trend analysis, and outcomes measurement. Of course, I would be remiss to not point out that Pearson has been going down this path for years, honing these exact tools and report building implementations. But it looks like the world is catching on. The thing that has changed almost every industry in the world has finally reached education in a meaningful way…data!Schools are actually embracing and even integrating with websites like www.ratemyprofessor.com, accrediting agencies are beginning to include aggregation data requirements into their guidelines (remember the “accreditation portfolio room”? Real time data makes these just another file closet…), and even the Department of Education is getting into the act. They have recently suggested that data is going to be how we finally improve the Carnegie Unit as the standard measure of time in higher education, understanding what is more appropriate for teachers and students in the 21st century, rather than using a measure from 100 years ago. Data is being visualized in new (and useful) ways, like this social graph from LMS usage shown in the picture on the left. And probably most interesting to me are the creation of multiple data “consortia” – groups who will share all kinds of institutional data – from academic to demographic to behavioral to cognitive – in order to get a much bigger, better picture of what is happening at our schools. (It’s about time….)
  3. Ed Tech is just about ready to lead. For years, online learning has been a bigger cousin of distance learning, both of which were viewed as the ugly step-sisters of education. Blogs galore still talk about the woes of online teaching and learning with instructors ranging from suspect to downright loathsome of the medium. As well, news editorials and presentations to political leaders have suggested that there is really no need for new hardware / software in education, but instead more teachers with bigger budgets is all we really need. (And yet our students are failing in higher percentages at every level…) Enter technology-based learning. The evidence is finally mounting a sizable defense, showcasing the power of the technology enabled classroom. Whether its eBooks, eLearning, or eTeaching, the results are proving what many converts have known all along: technology enabled teaching is better for results, for teachers, and most importantly for students.And so, as schools are bleeding money, students are demanding better than the 400 person lecture, business is screaming that the workforce is dreadfully underprepared, accreditors are scrambling to hold schools accountable for quality and relevance, and even parents are demanding better results, most schools are realizing that technology actually is the best answer. In a recent GAO report specific to online learning, it was reported through 2008 IPEDS data that well over 20% of students took an online class that year. Estimates for 2011 data suggest well over 30% and the numbers keep climbing. Schools cannot afford to build right now, but online programs allow for growth. Students and educators alike are touting the value and importance of individualized learning, which becomes much easier and more scalable through technology. The number of non-traditional students continues to climb as online education grows too, forcing professors and designers to consider the efficacy of mobile, web-based, and hardware based learning like never before.Technology makes it possible to do things in the classroom that were never imaginable before. Software can measure a person’s forget curve and help them study concepts that they will (literally) never forget. Students can collaborate with students in other parts of the world via the Internet thereby solving not just math, science, and history problems but also solving social, real-world problems. Social tools can provide bigger, deeper, more meaningful communities of learning. Creativity, entrepreneurship, and problem finding are just a few of the hundreds of positive outcomes from technology-enabled classrooms. And don’t forget #1 and #2…technology creates wonderful gaming platforms and provides much more, and much better data.

So, as we look back on a tumultuous year full of financial crisis, natural disasters, civil wars, and on and on, we do have some things to remain hopeful for. Education is changing before our eyes, and in this case that change holds the promise of great things. While there is still much to do around all of the cornerstones (assessment, delivery, engagement, retention, etc., etc.) of education, there are some really powerful tools being both used and created that can and will help.

So bring on 2012. Let’s go into the new year with a rejuvenated sense of empowerment. After all, that is what this (very) short list of 3 things do for education…they empower educators and the curriculum to teach better, assess better, and ultimately to create better students. At the end of the day, isn’t that what it’s all about?

Happy New Year – Good luck and good teaching.

Dr. Jeff D Borden

Sr Director of Teaching & Learning

From the Desk of Jeff Borden: The Future of Online Learning

by Jeff Borden
Wednesday, September 28th, 2011

Higher education is undergoing an explosive period of transformation that embraces the digital age. From tablets to smart phones to wikis and blogs, today’s digital environment makes communication, collaboration and information sharing easier than ever before.

Teaching and learning now occurs on a multi-dimensional level that involves both personal instruction and cutting-edge online technologies. This paradigm shift has made advanced education considerably more accessible to current and potential students, driving increased demand for online learning opportunities.
Statistics show that higher education institutions are striving to meet this demand. The 2010 Sloan Survey of Online Learning [1] revealed that enrollment rose by almost one million students from a year earlier, and that nearly 30 percent of all college and university students now take at least one course online. Online learning offers students easier access to education, as well as a more personalized, flexible, and customized learning experience, which explains its increasing popularity among a cross section of students including working professionals interested in lifelong learning.

Along with the benefits, the phenomenal growth of online learning also presents an uncharted set of challenges for academic institutions, most of which are much more familiar with the traditional classroom setting. Additionally, it has spurred a new set of demands and expectations from a range of stakeholders including students, instructors, regulatory institutions and advocacy groups. Given these new challenges, several factors are proving to be instrumental in shaping the way higher education institutions implement and improve upon the state of online learning.

Accountability and Transparency

Academic accountability and transparency are two of the largest catalysts in the transformation of online learning in higher education.

As more individuals enroll in online courses, certificate and degree programs, the need for a universal standard of quality is escalating in importance. Currently, online programs must adhere to specific standards, yet the level of academic rigor and quality offered may differ from one school to another or one instructor to the next. Seeking consistency and excellence government institutions, advocacy groups and students are calling for greater accountability measures.

To this end, new research has shown that online education can be just as, if not more, effective than in-classroom instruction. A recent report on online education, conducted by SRI International for the Department of Education, concluded, “On average, students in online learning conditions performed modestly better than those receiving face-to-face instruction” [2].

Aiming to meet these distinct needs, academic institutions are eager to implement effective new tools that enable transparent academic reporting and assessment. As a result, offerings such as learning management systems are fast becoming a staple for any institution that offers, or plans to offer, online education.

Course and Content Quality

The mounting focus on accountability and transparency will naturally drive improved course and content quality—a factor that is of ultimate importance to every institution.

But what will actually facilitate this overall improvement? Many experts agree academic analytics and assessment solutions that are built into online learning environments, particularly learning management systems, will serve as valuable tools when it comes to assessing and amplifying course and content quality.
Higher education institutions will increasingly rely on learning management systems that enable “prescriptive content”—meaning the systems define appropriate content for each student, according to their measured abilities, and employ learning modalities and techniques that are proven to drive achievement. This method of online learning challenges the student while allowing them to progress at their own pace—ultimately resulting in increased academic success and satisfaction.

By evaluating students in a number of key areas—including time and task, grades, answer confidence, information retention and satisfaction —learning management systems are eliminating the days of cookie cutter content and one-size-fits all courses. By harnessing these tools, instructors are able to continually track and evaluate students and optimize course content to help individuals overcome academic hurdles and address difficulties as they occur. As a result, the quality of course and program content will only continue to improve.

The Role of the Instructor

One of the most important factors impacting student success is the instructor. Yet, some professionals still fear that their role will become marginalized as technology becomes more deeply integrated into today’s learning environments. However, the reality is technology will not replace the teacher, even in fully online learning environments. Although some instructors fear technology will increase their workload, effective education technology tools provide instructors with new ways to better engage and teach students, without additional demands on time.

Additionally, as online learning continues to progress, instructors will also be held to a higher standard of excellence, driving increased demand for quality, tech-savvy instructors. This new generation of educational leaders will be called on to use technology in the fully online and blended learning classrooms, thereby changing the way courses are taught. Instead of demanding memorization and feedback, instructors will employ tools that enable application of knowledge to real-life problems and real-time collaboration with peers.

To support instructors in these efforts, administrators can use academic analytics and assessment tools to analyze their individual performance and areas where improvement needs to be made. By employing ongoing assessment, institutions will be able to set a higher standard for teachers and cultivate an environment where quality is a norm.

Collaboration and Multi-Modal Content Delivery

The availability and adoption of student-to-student and teacher-to-student collaboration tools is already a reality—and they are making a big impact on the way teaching and learning continues to evolve. Web 2.0 collaboration tools such as social networking, user-generated content, video conferencing, wikis and blogs, are changing the way institutions educate students. These various changes include professors teaching in more than one medium; students being expected to collaborate online to complete group projects; printed textbooks being replaced by customized eBooks with multimedia content; and traditional paper-based grading methodologies changing to accommodate new ways of learning, including collaborative projects.

Given the fact that learning management systems play a key role in online learning, it is important to note that most systems already offer a variety of collaboration tools. This level of availability is helping to create new opportunities to engage students in a more accessible and flexible environment. It will also help to transform learning management systems from a platform into a true environment that enables more collaborative online learning.

In short, the institutions that are able to effectively integrate these new collaborative, multi-modal mediums into their online and blended learning environments will emerge as the pioneers of the next generation of online learning.

Conclusion

Technology is transforming education and its impact just continues to grow. By creating and embracing a solid framework for online learning and employing cutting-edge learning management systems, higher education institutions are in a position to significantly improve student outcomes today and into the future.

About the Author

Senior Director of Teaching & Learning at Pearson eCollege, Jeff Borden has his M.A in rhetoric/human communication and is currently a doctoral student (ABD) in education leadership at Argosy University in Denver. Borden has created, taught, and administered several upper and lower division communication and computer courses for several universities and community colleges around the country since 1998. Additionally, he has assisted faculty, administrators, and trainers from diverse fields in conceptualizing and designing both on-ground and online courses as well as given direction to schools for total program success.

References

[1] The 2010 Sloan Survey of Online Learning. “Class Differences: Online Education in the United States, 2010.” November 2010.
[2] U.S. Department of Education. “Evaluation of Evidence-Based Practices in Online Learning: A Meta-Analysis and Review of Online Learning Studies.” (Revised September 2010)

From the Desk of Jeff Borden: College Readiness

by Jeff Borden
Monday, August 29th, 2011

I’m writing this at 35,000 feet and I’m worried. I think it’s only me though. The guy next to me is playing Angry Birds, the man in front of me is reading the NY Times, and the mom and daughter behind me are playing some kind of color and numbers card game. But none of them is worried.

Mind you, I’m not worried about the plane going down or the wing falling off. I’ve flown over 150,000 miles this year and if that was my phobia, I should find another line of work. No, I’m worried about something that many of you are probably worried about too, although likely with a different spin. You see, I’m worried about school. I’m worried about readiness. I’m worried about Addie.

My four year old started pre-school last year. She absolutely loved her first day, walking away from the car with a wave and a, “See you guys later!” My wife cried for a week but Addie was in her element. Ms. Shannon’s class was exactly what she needed: supportive, academic, structured, and fun.

Here we are, a year later and a year wiser. Addie has grown up a lot in a year. And since pre-school started again last week my wife and I have to answer a big question. Is she ready for kindergarten?

See, she’ll turn 5 a month before kindergarten starts next year. That means she will be one of the youngest in her class throughout all of her education. Is that a domino effect that my wife and I should start or should we allow her to wait one more year, with another year of psychological, emotional, and physical development? It is a very tough question. Researchers and writers from Gladwell to E Dhuey to Lubotsky have (controversially) suggested that younger classmates have “catching up to do” and are diagnosed with ADHD more than their older counterparts. Young students are typically followers instead of leaders and even test worse for schools in NCLB standardized tests.

Of course my mind goes to psycho-social aspects of her development. She’ll be surrounded by kids driving a year before she will get a license. She’ll be surrounded by girls who are interested in boys a year earlier than normal. In fact, the boys argument alone makes me want to forget kindergarten next year and go straight for a convent…but that’s another discussion.

As you can see, we have some thinking to do. But in the midst of all my own personal angst, it made me think of you. Why? Because you too are getting ready for students to come back. New students, young students, non-traditional students – they are all getting ready to start another Fall term. College readiness is on a LOT of your hearts and minds right about now.

But the questions surrounding my little girl are important to keep in mind I think. See, it seems that every level of education is a gateway to something. Whether a student is moving on with education, getting a job, or starting a family, the tools we give (or don’t give) them when we have them are extremely important.

Specific to college, I think about the myriad of surveys I have seen which describe tremendous employee gaps in skills and thinking. Of course these trouble me and likely you too. I think of Oxford’s employer survey in (2008) where EU and North American leaders suggested skills of major importance were only identified 15% of the time in new, college educated employees. Or the Scottish survey where industry leaders said of newly graduated and hired employees, “Where skills problems arise this is mainly because of weaknesses in softer core skills such as planning and organizing, customer handling, problem solving and team working (2010).” Or the Conference board survey report which explained, “U.S. employers continue to struggle with finding new hires who have not just the basic skills, but also higher-level critical thinking and creativity skills, according to a new report from The Conference Board. Since the education system is not supplying young workers with these skills, companies may have to devote more of their own resources to bringing workers up to their required skill levels. Some options include providing internships and working more closely with community colleges. The goal should be to prepare workers before they go out into the job market (2011).”

These reports and dozens, possibly hundreds of others show major skill deficits in all of the “Big C’s” as I like to say:

  • Computer competency
  • Creativity
  • Communication
  • Critical thinking
  • Customer Service
  • Collaboration
  • Cultural awareness
  • (Notice employers don’t talk about weaknesses in math, science, history, etc.?)

So what can WE do about it? Obviously teaching our students in the same way we have for generations is not the answer. It just isn’t working anymore. We’ve changed, the students have changed, society has changed, the marketplace has changed, and on and on. It’s time to stop teaching our single subject in a vacuum and piece together curriculum that is holistic as well as individualized, comprehensive yet specific, and altogether more useful. It’s time to realize that we have an important job beyond just teaching math, science, history, etc. – we have to prepare them for whatever is next.

I think back to my daughter. My wife and I could put her into a situation where she has a lot to overcome. We could bank on the notion that she will eventually catch up and will likely be “fine”… Of course, we want more than “fine” for her. And why would we, as parents put her into a situation where she even needs to catch up? Why wouldn’t we give her every opportunity to succeed decidedly?

Why wouldn’t we also do that for our students in college? Yes, for some of us that means teaching out of our comfort zone. It means leaving the lecture that we’ve known for 20 years and finding new, innovative ways to reach students in a more meaningful way. It means accepting technology as a valuable life-skill and an amazingly powerful toolset and not simply as a distraction. It means collaborating with our own peers to create curriculum integration experiences, gamifying our courses, and creating safe places for our students to fail.

Are your students ready to come back to school? I think the better question is, are YOU ready for them? Good luck and good teaching.

Jeff D Borden, M.A.
Sr. Director of Teaching & Learning

Malcolm Gladwell’s Outliers: www.gladwell.com/outliers/index.html

Elizabeth Dhuey’s work: http://homes.chass.utoronto.ca/~edhuey/index.php/home/page/publications

Darren Lubotsky’s work: Kindergarten Entrance Age and Children’s Achievement: Impacts of State Policies, Family Background, and Peers

Scottish Employer Survey of Employee Skills: http://www.scotland.gov.uk/Topics/Economy/labour-market/national-context/employers-views

The Conference Board survey results: http://www.conference-board.org/

Bridging the Skills gap analysis from ASTD: http://www.astd.org/NR/rdonlyres/FB4AF179-B0C4-4764-9271-17FAF86A8E23/0/BridgingtheSkillsGap.pdf

From the Desk of Jeff Borden: Quality Matters…

by Jeff Borden
Thursday, July 21st, 2011

I’m in Hong Kong as I write this. I am going to be delivering 3 separate keynote addresses in Asia this week, in addition to several business meetings. And as I talk with my Eastern colleagues, something seems to stand out in my mind. Quality.

Last week, I wrote a blog for our eCollege website that noted the new guidelines ALL regional and national accreditors will use for online programs. The “9 Hallmarks” are absolutely an attempt to regulate quality in an extremely diverse population. The accreditors know that some online programs are outstanding, actually producing better results (outcomes, grades, and even retention rates) than their on-ground counterparts. However, other schools have approached online from a shotgun approach. They put up a course here or there depending on faculty desire, student need, or “just because” and hope it works. The Hallmarks will definitely address the disparity between these groups!

But, as I think of that backdrop against an Asia that is still dipping its toes into the pool with regard to online learning, I’m impressed at the savvy questions and issues they are wanting to address before really getting up to speed.

While I believe that most of Asia is about 10 years behind the US and Australia with regard to online learning, they are definitely benefiting from the lessons the pioneers learned along the way. And they are also benefiting from better technology, better infrastructures, the cloud, data mining and analysis, and the list goes on. So, their questions are extremely advanced in comparison to their implementations.

But, while they are scrutinizing great work by organizations like WCET, EDUCAUSE, Sloan-C, Pearson eCollege, etc., and while they look at great products like TQM and iNacol standards, I continue to come back to a problem that plagues even those in the know with regard to online education. It’s a phrase that my colleague, Brian McKay shared with me from an accreditation conference and it’s simple: “Perfection is the enemy of good.”

I constantly heard these online directors, provosts of curriculum, and IT directors talk about how they must wait until all of the standards are in place, all of the training is done, and all of the measures have been set before going down the path of online learning. NO! Those standards will never…SHOULD never be finished! Those measures should change term by term and year by year! There is NO SUCH THING as a perfect online class. Any more than there is a perfect face to face classroom. They simply don’t exist.

So, taking a cue from those new to online or even those new to an online concept, let’s all commit to starting. Starting what you may wonder? Starting ANYTHING! Do you want to measure data in such a way that you establish patterns useful in student retention or perceived quality? Start measuring. Do you hope to create a new online program for undergraduate engineering? Start building courses. Are you hoping to craft an evaluation form that will be helpful in assessing instructor satisfaction and quality in the online arena? Get out a draft.

In other words, just start. Don’t wait for it to be perfect because it (likely) never will be. Don’t wait for perfection, just start. Once the light bulb goes off, let it just get brighter.

Speaking of light bulbs…do you know it took Edison over 9,000 attempts to get the light right? Remember, perfection is the enemy of good. Just start.

Senior Director of Teaching & Learning at eCollege, Jeff Borden has his M.A in Rhetoric/Human Communication and is currently a doctoral student (ABD) in Education Leadership at Argosy University in Denver.  Jeff has created, taught, and administered several upper and lower division Communication and Computer courses for several Universities and Community Colleges around the country since 1998.  Additionally, he has assisted faculty, administrators, and trainers from diverse fields in conceptualizing and designing both on-ground and online courses as well as given direction to schools for total program success.  Finally, Jeff speaks around the world giving keynote addresses, presenting his “Master Teacher” workshops, performing stand-up comedy, giving creativity seminars, and continues to publish within his field of study.  Recently, Jeff has spoken to the U.S. Congress’ Education Committee, keynoted at a 12,000 audience member conference in Sao Paulo, Brazil, spoke in the 2nd Life NMC Symposium for the Future, and been asked to determine the “Academic Vision” for eCollege where he reports directly to the President.

From the Desk of Jeff Borden: CiTE 2011 – A Retrospective

by Jeff Borden
Monday, June 6th, 2011

Another CiTE celebration has come and gone.  It’s a bitter sweet time for many Pearson employees, myself included.  On one hand, it is a ton of work!  Setting meetings, entertaining at dinners, facilitating conference sessions, and doing whatever we can to make people feel at home is challenging!  (Just ask our Marketing department who works on the event for about 6 months out of the year…)

On the other hand, the phrase I used here, “make people feel at home” is quite appropriate.  Because CiTE is like old-home week for many of us.  It’s a chance to reunite with old friends, get excited about fantastic, educational strategies many of our partners are employing, and align direction with our closest allies.  As our President said in his opening remarks, “It’s like our Thanksgiving.”

I just hope I’m not the weird Uncle…

In some ways, CiTE was challenging this year.  As is often the case, we had some “innovation” experts in our midst, challenging us to teach better, change faster, and disrupt education.  Jim Carroll gave a particularly poignant keynote address about the need for true, innovative thinking.  (Think of a 5 year mission on steroids…)  I think many would agree that our final presentation by VP of Product Marketing, Adrian Sannier showed our commitment to such innovation, but sustaining that innovation is what it’s all about.

At the same time, it was also nice to do some impressing of our own.  Ben Stein, of famed television game show, an 80’s teen angst movie, and a political correspondent also presented a keynote address.  However, it was Mr. Stein who was impressed by what WE are doing, both at Pearson and at so many of our partner’s institutions.  He was blown away by what eLearning is doing and how it is changing education as we know it.  So, it was interesting to hear his thoughts from an extremely “outside” perspective.

But the real meat and potatoes of the event were absolutely the presentations from our partners.  Brilliant speakers talked about everything from the new accreditation guidelines for distance education to how social learning can go far beyond what most institutions believe.   Sessions about truly useful, personalized data gave way to finding new ways to create inspiring and engaging content.  Challenging the mobile paradigm for education dovetailed with sessions about student success, team curriculum design, and virtual mentoring.  As always, our educational partners stole the show!

And for the 8th year in a row, I was blown away by it all.  I was honored to be able to emcee such a great educational experience.  I learned, I connected, and I recharged…which is ultimately what CiTE does for me, to be personal for a moment.  Having a hallway conversation about the Semantic Web, followed by listening to a panel discuss new paradigms in distance education, capped by a glass of wine with an old friend at the Annual Celebration event…is truly recharging for me.

So, to all who made CiTE possible, I say thank you.  To all who attended, I say well done.  And to all who used CiTE as a springboard for change at your own institutions, I say keep it up.  What we are doing IS making a difference.  We’re changing lives for the better.  Good luck and good teaching.

Senior Director of Teaching & Learning at eCollege, Jeff Borden has his M.A in Rhetoric/Human Communication and is currently a doctoral student (ABD) in Education Leadership at Argosy University in Denver.  Jeff has created, taught, and administered several upper and lower division Communication and Computer courses for several Universities and Community Colleges around the country since 1998.  Additionally, he has assisted faculty, administrators, and trainers from diverse fields in conceptualizing and designing both on-ground and online courses as well as given direction to schools for total program success.  Finally, Jeff speaks around the world giving keynote addresses, presenting his “Master Teacher” workshops, performing stand-up comedy, giving creativity seminars, and continues to publish within his field of study.  Recently, Jeff has spoken to the U.S. Congress’ Education Committee, keynoted at a 12,000 audience member conference in Sao Paulo, Brazil, spoke in the 2nd Life NMC Symposium for the Future, and been asked to determine the “Academic Vision” for eCollege where he reports directly to the President. To read Jeff’s blog or get more information, check out: http://jeffpresents.com.

Educator’s Voice: Simplifying Complexities: $40 Million

by Jeff Borden
Monday, June 6th, 2011

An old illustration was forwarded around the Internet for several years.  I hadn’t thought about it until it was forwarded to me just last week, even though I had seen it almost a decade ago.  I have no idea if it is legitimate, but it illustrates a point about crafting information in a discernible fashion for our students.  The story goes like this:

Michael Jordan having “retired,” with $40 million in endorsements, makes $178,100 a day, working or not.   If he sleeps 7 hours a night, he makes $52,000 every night while visions of sugarplums dance in his head.   If he goes to see a movie, it’ll cost him $7.00, but he’ll make $18,550 while he’s there.   If he decides to have a 5-minute egg, he’ll make $618 while boiling it.  He makes $7,415/hour more than minimum wage.   If he wanted to save up for a new Acura NSX ($90,000) it would take him a whole 12 hours.   If someone were to hand him his salary and endorsement money, they would have to do it at the rate of $200 every second.   He’ll probably pay around $200 for a nice round of golf, but will be reimbursed $33,390 for that round.   He’ll make about $19.60 while watching the 100-meter dash in the Olympics, and about $15,600 during the Boston Marathon.   This year, he’ll make more than twice as much as all U.S. past presidents for all of their terms combined.

Amazing isn’t it?

However… If Jordan saves 100% of his income for the next 500 years, he’ll still have less than Bill Gates has at this very moment.  Game over. Nerd beats jock.


Now, imagine for a moment that I was talking about $40 million to my students.  Would that be a meaningful number to them? I guess it’s more appropriate to ask you that question.  Is $40 million meaningful to you?

Not in the sense that you know it would be life-changing money.  I think everyone gets that.  But, is $40 million much different in your brain than say, $40 billion?

I guess I could show you some examples of $40 million.  Perhaps that would give you a better understanding.  Like the Italian home Brad and Angelina reportedly bought (at left).  It cost $40 million.

Perhaps I could mention that Conan got $40 million in severance from NBC?  Would that help anyone out?

In a time when our words mean less than ever (nonverbal communication has been reported to constitute as much as 93% of all communication – Burton, 2007), think about how much text is present in your course.  Do you provide your students with plenty of visual representations / depictions to truly understand from, or do you simply craft walls of text with non-distracting pictures to enhance the look of the page?

I’m simplifying a bit here, but this concept is essentially an artistic proof.  Good old Aristotle talked about various proofs that can aid in understanding and the artistic proof is an important one.  It takes complex ideas and makes them easier to relate to.  For example:

  • Instead of a percentage, use a fraction
  • Instead of totaling hours and minutes, state time as heartbeats
  • Instead of measuring length in feet, convert it to its equivalent in football fields

So, as you create “engaging” content, make sure it’s not just interactive and differentiated, but also relatable! Don’t forget the power of images and video to aid in understanding.  It’s not just about pretty pictures…it’s about creating shared meaning!

By the way, if you stack 40 million $1 bills, you would get a pile just over 22 feet high, 45 feet long, and 28 feet wide.  You could cut that into four different “cubes” and they would be about the size of a car.  That’s $40 million.

Good luck and good teaching.

Jeff D. Borden, M.A.
Senior Director of Teaching & Learning
Pearson eCollege

References:

Burton, P. (2007). Retrieved May 03, 2011 from http://apps.americanbar.org/lpm/lpt/articles/mgt05072.shtml

Senior Director of Teaching & Learning at eCollege, Jeff Borden has his M.A in Rhetoric/Human Communication and is currently a doctoral student (ABD) in Education Leadership at Argosy University in Denver.  Jeff has created, taught, and administered several upper and lower division Communication and Computer courses for several Universities and Community Colleges around the country since 1998.  Additionally, he has assisted faculty, administrators, and trainers from diverse fields in conceptualizing and designing both on-ground and online courses as well as given direction to schools for total program success.  Finally, Jeff speaks around the world giving keynote addresses, presenting his “Master Teacher” workshops, performing stand-up comedy, giving creativity seminars, and continues to publish within his field of study.  Recently, Jeff has spoken to the U.S. Congress’ Education Committee, keynoted at a 12,000 audience member conference in Sao Paulo, Brazil, spoke in the 2nd Life NMC Symposium for the Future, and been asked to determine the “Academic Vision” for eCollege where he reports directly to the President. To read Jeff’s blog or get more information, check out: http://jeffpresents.com